Building business credibility through customer reviews is a proven way that works wonders. The majority of businesses struggle to add social proof to their digital presence simply due to the lack of a proven strategy.
Testimonials are a great way to cement the trust of your customers and acquire new ones who believe in your offerings.
Let’s first understand what a testimonial is and how it positively impacts your business?
What is a Testimonial?
A testimonial is a review or recommendation from your customers through their comments about your product or services. Customer testimonials are considered more effective than paid marketing.
About 95 percent of online shoppers admitted that they go through testimonials or reviews posted by other customers before making a purchase decision. Customer testimonials are a great tool to create buzz and build a community around your products or services. So, as a business how are you going to go about it? Let’s take a gander at some of the easiest, effective, creative ways to get customer testimonials.
1. Get a good testimonial plugin
Getting a good testimonial plugin is certainly one of the easiest and effective ways to make the whole experience enjoyable for your customers. Besides, it saves you plenty of dollars as well as your precious time. There is a legion of review plugins out there; however, WP Testimonial with Widget is the one that’s garnering applause for its whole suite of features.
WordPress Testimonial Plugin comes equipped with 20 plus slider designs and as many grid designs. You get complete widget support and there is a testimonial form at your disposal as well. It shows unrivaled compatibility with all WordPress themes and it empowers your customer testimonial grabbing mission with plenty of other features.
More features at a glance
- 3 layouts with more than 15 design options.
- Seamless integration with various page builders such as WPBakery, DIVI, Gutenberg, Elementor, and Beaver.
- Simply use the shortcode to display the form on the front end of your website.
- Display testimonials according to categories.
- Choose to include or exclude testimonials according to your preferences.
- Flexibility in image size.
- Display the avatar of your client for a personalized experience.
- 100 percent multilingual.
- Change testimonial order- ascending or descending.
2. Check out your blog comments
Encourage your readers to share their feedback about your posts. You can ask them if your posts have helped them in any way.
It is true that more often than not, your posts are going to be subject-specific; however, your loyal customers post their general praise about your products or services which can be a good starting point.
You wouldn’t want to miss an opportunity to flaunt how your products/services impressed your customers.
3. Make the most of social media
We all agree that social media is a great way to enhance communication between customers and your brand. You can create posts asking customers about their thoughts about your offerings.
It might seem like a herculean task at first! So, you can take a screenshot of the reviews posted and it will encourage other customers to share their views about your services and products. The most popular social networking platform Facebook makes the whole process a cakewalk for you.
It offers a review area that makes it easy for customers to leave their testimonials. Here it is important to understand that customer testimonials may arrive in multiple forms.
Some customers just prefer taking a pic of your product and saying a few positive words about it, which is okay. At the end of the day, it is a genuine and 100 percent authentic review and you would undoubtedly want to make the most of it.
4. Encourage your customers for video testimonials
We spoke about testimonials coming in multiple forms in the previous point. Video testimonials are more effective than text and add a touch of personalization. When you share video testimonials on your website or social media, you create an interactive space for other customers.
New customers can see what your existing customers think about your product or service offerings.
5. Offer freebies in exchange for a testimonial
Let’s face it! Who doesn’t appreciate a freebie? And your customers are no exception either. Online businesses often leverage this tactic and offer a free product in exchange for an authentic customer testimonial.
We’ll agree that customer testimonials drive online sales and encourage more customers to check out your products or services. Focusing on getting customer reviews helps you take a giant leap toward creating a community around your product range. The most feasible way to get started is to use a testimonial plugin that does almost everything for you.
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