So, you are all set to launch your ambitious WooCommerce store and looking to make it big with whooping sales.
Setting up a WooCommerce store takes much more than just creating an eCommerce website.
You have to have a great WooCommerce optimization strategy in the absence of which your eCommerce store is bound to be just another one on the internet landscape.
Let’s take a look at some of the proven WP eCommerce product page optimization tactics that are sure to work for you.
1. Describe the product with a straightforward title & description
This is pretty much a no-brainer, ain’t it? Despite it being so straightforward, many eCommerce stores make the mistake of not paying attention to the product title and description.
The title and description of your product are important as it helps your customers know about it to boot.
Secondly, it is crucial from the SEO viewpoint as well. You should keep the title and description pretty simple. Make sure that you include the relevant keyword in the title and description.
Here it is of utmost importance to realize that going overboard and including too many keywords will do no good.
In fact, it will make it appear too wordy and complicated. You have to keep it short, so in other words, you have to strike the perfect balance between short and descriptive.
2. Make optimum use of high-quality/resolution images
Another vital WooCommerce optimization tip is always to use high-resolution images that entice your customers and give them an idea about what the product looks like.
Images work wonders when it comes to the art of persuasion. A badly clicked picture with shabby focus and an underexposed /overexposed subject with bad lighting is enough to drive away your potential customer. Using original pictures will help establish trust more than using stock photos.
Also, using product galleries showing products from different angles and perspectives influences the customer’s buying decision.
So, you can leverage product galleries to showcase the variations such as sizes, colors, patterns, etc. to provide more options to the customer.
3. Use product sliders and carousels to present products aesthetically
Creating product sliders and carousels can take the presentation of your products to another level. You can do so by using a state-of-the-art and feature-rich plugin that helps you create sliders for:
- Best-rated and best-selling products
- Featured and most recommended products.
- Flash sale or discount offers.
- Much more.
One such amazing WooCommerce plugin businesses use the most these days is ‘Woo Product Slider and Carousel with Category’ by Essential Plugin. This Woocommerce product slider plugin has caught on amongst business owners owing to its vast features list.
Optimized for SEO and user-friendly, Woo Product Slider and Carousel with Category has 8 pre-built layouts and 50 pre-defined templates to help you get started in a jiffy.
You can create responsive sliders that can be placed anywhere on your website.
Here are some more features of this modern plugin:
- Seamless integration with all page builders such as DIVI, Elementor, WPBakery, and Beaver among others.
- Product slider customization feature.
- Multi-language support.
- Custom CSS editor.
- Show or hide pagination and slider navigation.
- Slider autoplay on/off feature.
- Feature to create unlimited sliders.
4. Add WooCommerce Product Attributes
Another key WooCommerce optimization step is to add product attributes. WordPress allows you to add descriptive terms to describe your product’s characteristics.
5. Create a call to action
As an eCommerce business, you want to encourage your customers to buy your products. Create compelling and attention-grabbing call-to-action buttons that motivate your customers to take an action. Creating a call to action requires finesse in terms of design.
It must not be cluttered with too many colors and design elements. You have to make sure that the CTA is visible to your customers and for that reason, you must include it in the first frame of your product page.
6. Add Social Proof
Add social proof to create a community around your products. A study suggests that social proof works wonders and impressively convinces your customers to buy your products. Your product page optimization endeavors are incomplete without social proof.
Your customers can see what fellow customers think about your products and it pretty much establishes that much-needed trust. Do not miss to read The Importance Of Testimonials On A WordPress Website
Using the right set of tools and techniques is essential to make sure your WP eCommerce product pages perform up to your expectations. You need to keep in mind search engines as well as the human aspect of it. For more info related to WooCommerce optimization, feel free to get in touch with our team.