Retail e-commerce sales are forecast to hit $4 trillion by 2020. This growth is expected to be fuelled by several factors, such as web design, site speed, personalised offers, and quality content creation.
So, when planning to set up an e-commerce website, it helps to pay more attention to the overall web design. This involves finding the best ecommerce WordPress themes for your new site.
In this post, we’re going to explore some of the pro tips for selecting the ideal WordPress theme.
1. The Overall Layout Matters
First, you want to think about your desired layout. You can create a simple model to work with and compare it to the themes you find online. Bear in mind that the first impression counts when you want to attract the right leads.
You want to check the position of the main navigation. In this case, don’t try to get creative. Instead, go with the traditional navigation, which is usually at the top just before or after the header. Alternatively, it can be on the left side of the theme. Mega menus also work well with e-commerce sites.
The theme should also be responsive, meaning it should work well with different mobile devices and browsers. In fact, you can start with reviewing a theme’s responsiveness during your search.
2. Security and Speed
Running an ecommerce site has its own share of unique challenges from slow speed to insecure transactions.
The theme must be secure, and this is critical for the cart function. Your theme can help to minimize possible security issues. Some of the best ecommerce WordPress themes usually have a security seal from popular companies, such as Sucuri.
According to Google, users tend to abandon sites that take more than three seconds to load. So, you want to review the possible impact of the theme on your site speed. Typically, you want to look at the coding of theme and other visual elements, such as animations and scrollers.
While you can improve site speed by using a Content Delivery Network and good hosting provider, first start by picking the right theme.
3. It Should Be SEO Ready
On your e-commerce journey, you’re going to rely heavily on SEO to improve your products and product categories rankings.
It helps to ensure that the theme supports some of the basic SEO tools and plugins you’ll be using to optimize your site. The theme should also be easy to integrate with the e-commerce platform you’re going to use.
Social sharing also helps to improve your SEO value, so social media integration is important, too. Check the theme to ensure it supports Schema Markup, which helps search engines to index and display your product pages correctly on SERPs.
Choose the Best Ecommerce WordPress Themes
Starting a successful ecommerce business starts with choosing the right theme and platform. If you’re going to use WordPress, there are varied paid and free themes to choose from. But, it’s advisable to go for the paid themes as they offer more features and flexibility.
Picking the best ecommerce WordPress themes allows you to create a trendy, modern and user-friendly site for fashion or electronic products. Check the structure and work with your IT personnel to ensure you have the right themes.
Are your looking for the right theme for your new ecommerce website? Check out our collection of WordPress themes.