Internet users and customers just love videos and so do the marketers.
More than 85 percent of businesses leverage videos as an effective marketing tool and that’s because having a video on your landing page helps boost the conversion rate by up to 80 percent.
That’s quite a lot, right? So, if your business is also eager to make the most of awesome popup videos, this post will help you get started.
What is a Video Popup?
A video popup is a useful website plugin that enables website owners to create a video popup on the website. There are several benefits of leveraging a pop up video. As you may know that videos grab the audience’s attention faster than any other medium. The human brain can process visuals 3 times quicker than text, which makes them an obvious choice for marketers.
In a nutshell, a video popup is an on-site player facilitated by the use of a plugin that allows you to play videos on your website at a specific prompt.
So, now you know what a popup video is and how it can be a game-changer for your business, let’s get started with some fruitful tips to create awesome popup videos on your website.
Awesome Tips to Create Attention-Grabbing Popup Videos
Tip 1 – Optimize video popups for mobile devices
If you have been following our posts for a while, you know how much we emphasize optimizing your website for mobile devices.
The same goes for your video popups as well. It may interest you to know that mobile displays do not demonstrate desired automatic-play compatibility on their own.
That’s because of the different display rules that prevent popups from automatically responding to the screen size.
Due to these reasons, it becomes important for you to optimize video pop ups for mobile devices. Here the good news is that using a good popup video plugin does it all for you, so you must choose your video popup plugin wisely.
Tip 2 – Pick a good video popup plugin
How important it is to use the right video pop up plugin to create awesome popup videos?
The answer to this question is that it is very important.
No matter how engaging your videos are, if they do not show up in the way they should it is going to cause more harm than benefit.
Pick a plugin that is as good as the Video Gallery and Player plugin. The plugin is loaded with 4 layouts and 19 video gallery designs. It also offers a video gallery slider, grid, and carousel view. Needless to say that it includes the video popup functionality you are looking for.
You can easily add titles, video descriptions, and links with utmost ease by using the plugin.
Several other features are listed below.
More Features of Video Gallery and Player –
- HTML5 video settings controls such as autoplay, mute video, disable/enable HTML5 video etc.
- Custom video play icon settings.
- Disable or enable popup close on overlay click.
- Center-mode slider.
- List and grid box layouts.
- Ease of integration with page-builders such as DIVI, SiteOrigin, Elementor, and WPBakery. also, choose right wordpress page builder
- Fully responsive and touch-based slider.
- Hide or show slider pagination/arrows.
- Include or exclude categories as per your preferences.
Another great plugin for your popup needs is Popup Anything- A Marketing PopUp
This is another remarkable WordPress Plugin that certainly deserves a mention here. Equipped with lightbox popup, scroll boxes, page-level targeting, exit intent detection, and custom link functionality, this plugin makes for one of the best plugins you would find on the internet.
It has a clean user interface and is trusted by over 50,000 WordPress users. This number is also rising exponentially.
More Features of Popup Anything
- Create stunning offers.
- A/B testing functionality.
- A wide array of popups- page load, scroll up & down, inactivity, slide-in, bar, popup forms and element click popup to name a few.
- Excellent compatibility with all major WordPress themes.
Tip 3 – Work On The Popup Timing
Mastering the art of timing is the key here. Ponder over the marketing needs of your website and what nurtures better audience engagement. You have to create a strategy around these factors and display the popups at the right time by aligning them with upcoming holidays, events, or weeks.
Tip 4 – Refrain From Using The Auto-Embed Function
You should stay away from using the auto-embed function unless you want compromised engagement and direct your customers to another platform. So, here the idea is to keep your audience on your platform without compromising on any functionality. For instance, if you auto-embed the video, the audience will have to go to the platform it was posted on such as YouTube to maximize the video or turn up or down the volume.
This is where a good video popup plugin comes in handy. You can create awesome popup videos in a jiffy.
Tip 5 – Use The Lightbox Effect
Make the most of the lightbox effect in your video popups. This functionality allows you to darken the background as the video plays. You can also the background color of your choice and the core idea is to draw your audience’s attention to the video as they multitask.
Creating a video popup functionality may seem tedious and daunting at first but if you do it the right way using the right plugin, you can create awesome popup videos within minutes.
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