The digital landscape is changing quite drastically and we have witnessed quite a few changes year by year in terms of how digital marketing is approached. As digital marketer, you got to keep an eye on the latest digital marketing trends so that you can create a robust digital marketing strategy that works for your business and gives you a leg up.
The Top 7 Digital Marketing Trends Of 2022.
1. Mobile-First Approach
To maximize customer engagement, you must focus on a mobile-first approach. Whether you are a B2B or B2C business, your digital marketing strategy is incomplete and incompetent without considering mobile.
Your business website must be responsive to make the browsing experience seamlessly pleasant for your visitors if you want to see your website ranking higher on search engines. Google emphasizes mobile-friendliness and tons of their algorithms are designed around it. Here we described proven marketing tips for Mobile Lead Generation.
2. Video Marketing Will Rule
Let’s face it! People love videos. In 2020- the year of Covid pandemic, 96 percent of consumers increased video content consumption. Besides, 9 out of 10 viewers admitted that they wanted to see more videos from their favorite brands.
Statistics also suggest that by 2022, 82 percent of the entire web traffic will be due to online videos.
This is enough to conclude that video marketing must be an integral part of your branding and marketing strategy.
3. Influencer Marketing Will Be More Crucial
Lack of trust in social media influence is one of the prime reasons you need to analyze social media sentiment. Whether it is purely for sales or increasing brand awareness purposes, you got to address the growing skepticism around social media influence. Here, you can check What is a Sales Funnel and How to Build One?
Sentiment analysis is a great and transformational way to take your marketing a notch higher. Based on NLP (Natural Language Processing), which is an advanced process aimed at understanding human communication in a better way to conclude whether the sentiment is negative or positive.
By leveraging this technology you can label statements quite accurately and formulate a better strategy to change them to your benefit. This will help you to be in the driver’s seat and deal with negative comments that would otherwise sabotage your repute big time.
4. Personalized Messages
Another key digital marketing trend is proper segmentation of customers and connecting with them through personalized and automated messages. In the process, you can focus on using state-of-the-art tools such as MailChimp and WordPress Popup Plugins such as PopUp Anything- A Marketing PopUp.
This superlative marketing popup is specifically designed to increase customer engagement and convert more visitors into customers through well-designed and highly customizable popups.
There are several popup options including floating bars, exit-intent detection, lightbox, and page-level targeting to name a few. Besides, there are plenty of other features that would certainly interest you.
Salient features of PopUp Anything
- Display subscription forms with enticing popups.
- Popup appears on clicking on image, link or buttons.
- Custom design options.
- Flexibility to insert any content type including HTML, shortcode, or image.
- Campaign management with A/B split testing.
5. Leverage Micro-Moments
Micro-moments have an importance of their own and Google explains these as ‘I want to do, I want to go, I want to know, and I want to buy moments’.
Micro-moments can be made the most of through targeted and personalized advertising.
Current marketing trends suggest that you can do so by keeping your audience intrigued and for the same purpose, you need to invest in personalized short ads. Here it is of utmost importance to bear in mind that vague ads do not work. You have to be right on the money while doing so.
6. Voice Search Optimization
Voice search is becoming commonplace and shoppers across the world are increasingly making the most of this feature. Optimizing your website for voice search is one of the best ways to make your website content more interactive and effective. Whether it is buying products, searching for a location, or merely looking for answers for their queries, you will have to take long-tail keywords into account for optimization purposes.
Digital marketing trends clearly indicate that voice search shopping is likely to touch $40 million by the end of the year 2022. Don’t miss out to read our blog about Best Inbound Marketing Tools.
7. Omnichannel Marketing Will Prevail
Maintaining a consistent brand voice is essential to the success of your online marketing endeavors.
Here the challenge is that the digital world is not uniform and with so many channels such as website, social media, blog, eCommerce, Whatsapp, and video streaming; you need to focus on content alignment. Omnichannel marketing can do wonders for your business and you must certainly harness it to your advantage.
Let’s sum it up:
Growth acceleration calls for a robust marketing strategy and the emergence of AI and voice search along with other technological developments can help fuel your brand growth. For more information related to digital marketing media, feel free to connect with us.
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