Top 8 Effective Tips to Personalize Your Paid Search Advertising Campaign
Personalized paid search is becoming a great channel in the marketing world. Reaching out to people is a different thing and establishing a real connection with them is another. Marketing personalization is being emphasized by the marketers as they believe that’s when the real magic happens.
Making an emotional connection with your target customers can do wonders for your business and if you are wondering how to do it, this post is for you.
Let’s take a look at 8 super-effective tips to personalize your paid search campaign.
- Make A List Of Relevant Keywords
- Eliminate Low Performing Ads
- Target The Right Methods
- Bidding Automation
- Harness Facebook’s And Twitter’s Targeting Potential
- Put The Focus On Your Users’ Problems
- Re-engage Past Searchers Through RLSA’s
- Try Google’s Customer Match
1. Make A List Of Relevant Keywords
A personalized marketing strategy calls for choosing the right keywords.
You must focus on leveraging AI to make a list of the right keywords that would work for you. Keeping the buyer’s search intent is quite crucial here.
2. Eliminate Low Performing Ads
Let’s admit it! Paid search campaigns are expensive and you must put your money wisely into them. It is wise to eliminate paid adverts that aren’t performing well.
By doing so, you will be able to save a considerable amount of money, energy, and resources.
3. Target The Right Methods
Reducing the waste of money must be your priority while working on paid campaigns. And that’s why using the right targeting methods to enhance your customer outreach becomes essential.
Marketers use GDN or Google Display Network to pick their audience and discover the kind of ads they like. If you are new to GDN, let us tell you that it is a humungous assortment of more than 2 million apps and websites and its reach encapsulates more than 90 percent of the users in the world.
Make the most of affinity targeting, contextual targeting, demographic targeting, and custom affinity targeting. Besides, you can leverage in-market targeting and topic targeting for a more personalized marketing strategy.
Speaking of the right methods, you also need to have a personalized strategy for your website as well. For the process, you can use a feature-rich plugin such as WP Featured Content and Slider.
Features of WP Featured Content and Slider
- Responsive with touch-based slider.
- More than 20 grid and slider designs.
- 3 layouts.
- Seamless integration with major page builders.
4. Bidding Automation
Transform your keyword bidding process by using AI. It will help you find out the best-performing keywords. As a marketer you want the conversion rates to be on a rise or at least consistent. We have spoken quite a lot about AI and there is no doubt that it has immense potential that marketers across the world are making the most of.
5. Harness Facebook’s And Twitter’s Targeting Potential
Both Facebook and Twitter have invested themselves in knowing their users’ interests and demographics well. Their targeting with the highest degree of granularity is incredible and being a marketer looking for marketing personalization you must make the most of the targeting potential of these two platforms.
Craft a personalized marketing strategy by gaining in-depth insights into your target audience and their preferences. You can also layer targeting options on each other to create a list of sizeable audiences you want to target with your budget limitations.
Once you are done with this you can create personalized ads that resonate with your target audience.
6. Put The Focus On Your Users’ Problems
Admit it, your target customers are least interested in your bragging. At the end of the day, they see every enterprise or business doing the same and it is utterly boring and predictable for them.
Rather, you should focus on addressing your target customers’ problems. Your campaigns must be less ego-driven and more consumer-centric. When campaigns are a result of a personalized marketing strategy reach out to the customers explaining how your brand, products, or services fix their problems, they listen.
7. Re-engage Past Searchers Through RLSA’s
Have you heard of RLSA’s?
RLSA stands for remarketing lists for search ads. It may seem quite difficult to understand at first, but trust us it is not. In fact, it is quite straightforward. It is an advanced version of standard remarketing. You can create a personalized search experience for those who demonstrated interest in your product in the past. You also might like to read about the 5 Best eCommerce Personalization Examples to Escalate Sales
Based on the interests those consumers have shown, these Google personalized ads are displayed to them while they are browsing Google. It is an effective remarketing method that works surprisingly well.
8. Try Google’s Customer Match
Google’s Customer Match is a great tool that marketers must leverage to their benefit. This tool allows you to use customers’ data, for instance, their emails in pay-per-click ads.
Here it is of utmost importance for you to know that you will need to get consent from your prospects. That’s because GDPR or General Data Protection Regulation is in place to prevent the collection of personal data such as name, email, phone, and zip code without the consent of your prospects.
Marketing personalization is a combination of quite a few elements and it requires a holistic approach. A personalized marketing strategy results in better conversion rates.
For more information about personalized search, feel free to touch base with us.
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