{"id":240036,"date":"2023-02-23T17:59:57","date_gmt":"2023-02-23T12:29:57","guid":{"rendered":"https:\/\/www.essentialplugin.com\/?p=240036"},"modified":"2023-03-31T17:06:07","modified_gmt":"2023-03-31T11:36:07","slug":"are-you-making-these-mistakes-with-your-popups","status":"publish","type":"post","link":"https:\/\/www.essentialplugin.com\/are-you-making-these-mistakes-with-your-popups\/","title":{"rendered":"Are you making these mistakes with your popups?"},"content":{"rendered":"\n<p class=\"has-drop-cap\">You know what a popup is and how it works but do you know what mistake you must be avoiding while building a popup?<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>A survey showed that more than <strong>50% of people <\/strong>will leave a website if they encounter a pop up if that is too intrusive or annoying. While making your first popup for your website try not to commit such mistakes which sends your customer back from your website. <\/p>\n\n\n\n<p>You might create issues for your own website if you never ever created popups. Many people do make one or two of these mistakes given below with their popups unknowingly. So it\u2019s better to know about these mistakes beforehand so that you <strong>don\u2019t waste your money, time and energy<\/strong>.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\"><strong>Let\u2019s discuss about the common mistakes that one makes with their popups<\/strong><\/h5>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"single-list\">\n<li><a class=\"wpos-scroll\" href=\"#popup-timing\">Wrong popup Timing<\/a><\/li>\n<li><a class=\"wpos-scroll\" href=\"#long-cta\">Long CTA<\/a><\/li>\n<li><a class=\"wpos-scroll\" href=\"#mob-friend\">Not being mobile friendly<\/a><\/li>\n<li><a class=\"wpos-scroll\" href=\"#value-provide\">Not providing value<\/a><\/li>\n<li><a class=\"wpos-scroll\" href=\"#enough-cnt\">Not having enough content<\/a><\/li>\n<li><a class=\"wpos-scroll\" href=\"#links-btn\">Not Adding Links and Buttons<\/a><\/li>\n<li><a class=\"wpos-scroll\" href=\"#speed-optimize\">Not Optimising for Speed<\/a><\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"single-list\">\n<li><a class=\"wpos-scroll\" href=\"#make-len\">Making it lengthy<\/a><\/li>\n<li><a class=\"wpos-scroll\" href=\"#poor-popup\">Poor Performing Popups<\/a><\/li>\n<li><a class=\"wpos-scroll\" href=\"#poor-visual\">Poor visuals<\/a><\/li>\n<li><a class=\"wpos-scroll\" href=\"#popup-find\">Making the pop-up hard to find<\/a><\/li>\n<li><a class=\"wpos-scroll\" href=\"#not-testing\">Not Testing<\/a><\/li>\n<li><a class=\"wpos-scroll\" href=\"#not-target\">Not Using Targeting<\/a><\/li>\n<li><a class=\"wpos-scroll\" href=\"#not-attention\">Not Paying Attention to Design<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-color\" id=\"popup-timing\" style=\"color:#0055fb\">1. <strong>Wrong popup Timing<\/strong><\/h6>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Popup timing is the most important step and point to keep in mind. Generally, a popup should appear <strong>at 3.6 seconds<\/strong> after the user landed on your website. <\/p>\n\n\n\n<p>The timing should be perfect because it might annoy your customer so first let them have a look at your website and then let a popup appear on the screen. Wrong timings will send your customer away.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"892\" height=\"569\" src=\"https:\/\/www.essentialplugin.com\/wp-content\/uploads\/2023\/03\/popup-delay.png\" alt=\"\" class=\"wp-image-240152\" srcset=\"https:\/\/www.essentialplugin.com\/wp-content\/uploads\/2023\/03\/popup-delay.png 892w, https:\/\/www.essentialplugin.com\/wp-content\/uploads\/2023\/03\/popup-delay-300x191.png 300w, https:\/\/www.essentialplugin.com\/wp-content\/uploads\/2023\/03\/popup-delay-768x490.png 768w, https:\/\/www.essentialplugin.com\/wp-content\/uploads\/2023\/03\/popup-delay-624x398.png 624w\" sizes=\"(max-width: 892px) 100vw, 892px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-color\" id=\"make-len\" style=\"color:#0055fb\">2. <strong><strong>Making it lengthy<\/strong><\/strong><\/h6>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Nobody wants to sit and read your lengthy popup. Firstly, it interrupts their attention and if it is lengthy then they will not even wait a second to leave. <\/p>\n\n\n\n<p>So make sure to keep it short, straight, direct, and concise. Just write what you want to convey and try to use short words plus compelling words to catch their attention.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-color\" id=\"long-cta\" style=\"color:#0055fb\">3. <strong><strong>Long CTA<\/strong><\/strong><\/h6>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>One should not commit to making a CTA long and invisible. The CTA is the actionable and functional button through which they will take action. <\/p>\n\n\n\n<p>Keep on updating and refreshing your website so that they don\u2019t face any technical glitches while clicking on the CTA.&nbsp;<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.essentialplugin.com\/wordpress-plugin\/popup-anything-click\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"246\" src=\"https:\/\/www.essentialplugin.com\/wp-content\/uploads\/2023\/03\/popup-banner-single-1024x246.png\" alt=\"\" class=\"wp-image-240159\" srcset=\"https:\/\/www.essentialplugin.com\/wp-content\/uploads\/2023\/03\/popup-banner-single-1024x246.png 1024w, https:\/\/www.essentialplugin.com\/wp-content\/uploads\/2023\/03\/popup-banner-single-300x72.png 300w, https:\/\/www.essentialplugin.com\/wp-content\/uploads\/2023\/03\/popup-banner-single-768x184.png 768w, https:\/\/www.essentialplugin.com\/wp-content\/uploads\/2023\/03\/popup-banner-single-624x150.png 624w, https:\/\/www.essentialplugin.com\/wp-content\/uploads\/2023\/03\/popup-banner-single.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-color\" id=\"poor-popup\" style=\"color:#0055fb\">4. <strong><strong>Poor Performing Popups<\/strong><\/strong><\/h6>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>When you don\u2019t have everything lined up properly, you are more likely to make your customers leave. For example- if you want them to click on CTA and then the landing page where you wanted them to see is not there and mistakenly you used some other page then your popup is of no use. <\/p>\n\n\n\n<p>It must be in proper flow and you must check twice before finalising it.&nbsp;It is like losing a customer after they clicked on the CTA. It is painful, right?<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-color\" id=\"mob-friend\" style=\"color:#0055fb\">5. Not being mobile friendly<\/h6>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Make sure to optimise your pop-up for <strong>mobile devices<\/strong> (e.g. smartphones, tablets). If a user visits your website via his\/her<strong> mobile device<\/strong> and sees a popup that is not optimised, they will be discouraged from continuing to interact with your website.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"867\" height=\"351\" src=\"https:\/\/www.essentialplugin.com\/wp-content\/uploads\/2023\/03\/popup-display-on.png\" alt=\"\" class=\"wp-image-240154\" srcset=\"https:\/\/www.essentialplugin.com\/wp-content\/uploads\/2023\/03\/popup-display-on.png 867w, https:\/\/www.essentialplugin.com\/wp-content\/uploads\/2023\/03\/popup-display-on-300x121.png 300w, https:\/\/www.essentialplugin.com\/wp-content\/uploads\/2023\/03\/popup-display-on-768x311.png 768w, https:\/\/www.essentialplugin.com\/wp-content\/uploads\/2023\/03\/popup-display-on-624x253.png 624w\" sizes=\"(max-width: 867px) 100vw, 867px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-color\" id=\"poor-visual\" style=\"color:#0055fb;text-transform:capitalize\">6. <strong>Poor visuals<\/strong><\/h6>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Ensure that the visuals used in your pop-up are <strong>eye-catching and visually appealing<\/strong>, as visuals are a key factor in the conversion rate of a pop-up.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-color\" id=\"value-provide\" style=\"color:#0055fb;text-transform:capitalize\">7. <strong>Not providing value<\/strong><\/h6>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Make sure to offer something of value to the user when displaying a pop-up on your website \u2013 such as <strong>free e-books, discounts, free consultations, and more<\/strong>.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-color\" id=\"popup-find\" style=\"color:#0055fb;text-transform:capitalize\">8. <strong>Making the pop-up hard to find<\/strong><\/h6>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>An <strong>effective pop-up<\/strong> will be placed in a visible location where users are likely to find and interact with it.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"873\" height=\"485\" src=\"https:\/\/www.essentialplugin.com\/wp-content\/uploads\/2023\/03\/popup-position.png\" alt=\"\" class=\"wp-image-240156\" srcset=\"https:\/\/www.essentialplugin.com\/wp-content\/uploads\/2023\/03\/popup-position.png 873w, https:\/\/www.essentialplugin.com\/wp-content\/uploads\/2023\/03\/popup-position-300x167.png 300w, https:\/\/www.essentialplugin.com\/wp-content\/uploads\/2023\/03\/popup-position-768x427.png 768w, https:\/\/www.essentialplugin.com\/wp-content\/uploads\/2023\/03\/popup-position-624x347.png 624w\" sizes=\"(max-width: 873px) 100vw, 873px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-color\" id=\"enough-cnt\" style=\"color:#0055fb;text-transform:capitalize\">9. <strong>Not having enough content<\/strong><\/h6>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Pop-ups should <strong>provide sufficient information<\/strong> in order to ensure that users understand what is being presented to them.<\/p>\n\n\n\n<p>So these are the most common mistakes that one can make so try avoiding it to create more <strong>effective <\/strong>and <strong>marketing <\/strong>vibe popup which benefits you.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-color\" id=\"not-testing\" style=\"color:#0055fb;text-transform:capitalize\">10. <strong><strong>Not Testing<\/strong><\/strong><\/h6>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Before you launch your popup, make sure to test it and make sure it functions as expected and delivers the desired message.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"463\" src=\"https:\/\/www.essentialplugin.com\/wp-content\/uploads\/2023\/03\/popup-testing.png\" alt=\"\" class=\"wp-image-240161\" srcset=\"https:\/\/www.essentialplugin.com\/wp-content\/uploads\/2023\/03\/popup-testing.png 690w, https:\/\/www.essentialplugin.com\/wp-content\/uploads\/2023\/03\/popup-testing-300x201.png 300w, https:\/\/www.essentialplugin.com\/wp-content\/uploads\/2023\/03\/popup-testing-624x419.png 624w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-color\" id=\"links-btn\" style=\"color:#0055fb;text-transform:capitalize\">11. <strong><strong>Not Adding Links and Buttons<\/strong><\/strong><\/h6>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Your popup should have links, buttons and other input options for your users. This will <strong>improve the user experience<\/strong> and help you<strong> convert more leads<\/strong>.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-color\" id=\"not-target\" style=\"color:#0055fb;text-transform:capitalize\">12. <strong><strong>Not Using Targeting<\/strong><\/strong><\/h6>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Make sure to customise your <strong>popup design<\/strong> and copy to fit the needs of specific types of users. By using targeting, you can <strong>increase the effectiveness<\/strong> of your popup and get more conversions.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"893\" height=\"541\" src=\"https:\/\/www.essentialplugin.com\/wp-content\/uploads\/2023\/03\/popup-target.png\" alt=\"\" class=\"wp-image-240163\" srcset=\"https:\/\/www.essentialplugin.com\/wp-content\/uploads\/2023\/03\/popup-target.png 893w, https:\/\/www.essentialplugin.com\/wp-content\/uploads\/2023\/03\/popup-target-300x182.png 300w, https:\/\/www.essentialplugin.com\/wp-content\/uploads\/2023\/03\/popup-target-768x465.png 768w, https:\/\/www.essentialplugin.com\/wp-content\/uploads\/2023\/03\/popup-target-624x378.png 624w\" sizes=\"(max-width: 893px) 100vw, 893px\" \/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-color\" id=\"speed-optimize\" style=\"color:#0055fb;text-transform:capitalize\">13. <strong><strong>Not Optimising for Speed<\/strong><\/strong><\/h6>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Popups can be <strong>disruptive and irritating<\/strong>, so it\u2019s important to optimise them for speed. Make sure that your popup is loading quickly and doesn\u2019t take too long to appear.<\/p>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h6 class=\"wp-block-heading has-text-color\" id=\"not-attention\" style=\"color:#0055fb;text-transform:capitalize\">14. <strong><strong>Not Paying Attention to Design<\/strong><\/strong><\/h6>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>User experience and design<\/strong> are important when it comes to building a successful popup. Pay attention to the design of your popup and make sure it is <strong>attractive and looks great<\/strong> on every device.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>I hope that now you are<strong> familiar with these mistakes and will not make any of the mistakes<\/strong>. For a better popup experience you can definitely use our <strong>\u2018popup plugin\u2019<\/strong> so that you can have your popup ready with ease. <\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>It <strong>covers several beneficial features<\/strong> and you can customise your own popup at low cost.&nbsp;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Why wait then<\/strong>, grab this plugin today and create a dynamic popup and <strong>earn unlimited customers<\/strong>!<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>You know what a popup is and how it works but do you know what mistake you must be avoiding while building a popup? A survey showed that more than 50% of people will leave a website if they encounter a pop up if that is too intrusive or annoying. While making your first popup [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":240066,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[50,197],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Are you making these mistakes with your popups? - Essential Plugin<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.essentialplugin.com\/are-you-making-these-mistakes-with-your-popups\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are you making these mistakes with your popups? - Essential Plugin\" \/>\n<meta property=\"og:description\" content=\"You know what a popup is and how it works but do you know what mistake you must be avoiding while building a popup? 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