Are you thinking of using a custom WordPress theme?
If so, a custom theme is a great investment for your business website. In 2017, it’s not enough to simply have a website, it needs to be updated, well designed and user-friendly.
Companies that don’t follow these rules might be losing a lot of business — 38% of people will stop engaging with a website if the content/layout is unattractive.
So how do you get a step ahead of the competition and create a killer website? Using a custom WordPress theme is the first step. Here are four reasons why using a custom theme is key to a successful website:
1. A Custom WordPress Theme will help you beat the competition
To beat competitors, your content and especially the design has to stand out.
You offer similar services as your competitors, so a website design might be one of the few things separating you in the eyes of first-time customers.
It’s true, design has been proven to establish more trust in the mind of consumers. 94% of people cite design as the reason why they don’t trust certain websites.
By using a custom theme, you’re immediately establishing a professional image to customers, and first impressions really are everything.
You’re also guaranteeing that no one else’s site will look quite like yours.
2. It’s more customisable and easy to update
With standard WordPress templates, you’re stuck with the features that it gives you, and it can be difficult to add new features.
For example, let’s say you want to add an image slideshow on the homepage. If this feature isn’t in your template in traditional WordPress, it’ll probably be difficult to add in. However, by using a custom WordPress theme, you’ll be able to add, tweak, and remove any feature as you see fit.
Your business is constantly growing and evolving, so your website should do the same.
3. It’s free of bugs
Whether your business is large or small, it’s crucial that your website performs at all times.
When you choose a custom WordPress theme, you’re selecting a product that was developed by professionals who know what they’re doing. A custom theme has a well-written code, which will ensure your site won’t encounter bugs from time to time.
On the other hand, if you go with a stock or standard WordPress theme, it’s likely you’re choosing a product with a code that was written hurriedly. Your site will be susceptible to performance issues as a result.
4. It comes with more support
If the idea of creating a theme from scratch sounds intimidating, don’t worry. You won’t be in this alone.
WP OnlineSupport offers live demos and support every step of the way. WordPress itself also has tons of great resources to help you with anything you need.
A custom WordPress theme really is the best option for your business, so don’t let a lack of experience in design scare you away.
Are you ready to get started with your custom WordPress theme? Browse our available themes and contact us to get started building your dream website.
Do you know of other benefits to using a custom theme? What do you like the most about your custom theme? Tell us in the comments below.