eCommerce personalization is the latest buzzword and all major and budding eCommerce stores are vying to provide a ‘more personalized’ and consistent experience to their target customers.
With the advent of bleeding-edge technologies, the task has certainly become easier than it was in yesteryears, but it all goes in vain if you do not understand that all of these technologies offer a different degree of personalization.
In this post, we are going to share the top 5 eCommerce personalization examples and practices, you gotta adapt right away.
Before we get down to it, let’s explain eCommerce personalization for those who are wondering what it is.
eCommerce Personalization Explained
The process of presenting dynamic content & product recommendations and rendering personalized experiences based on buying history, purchasing behavior, browsing history, demographics, and other key data is referred to as eCommerce personalization.
This practice is commonplace these days and helps escalate sales whilst reducing cart abandonment and bounce rates.
A study suggests that 80 percent of buyers are likely to purchase products from an online store that adapts to their needs and offers personalized experiences. In the same light, online stores saw an average sales rise by 20 percent after offering eCommerce personalization.
Top 5 eCommerce Personalization Examples or Practices
Below are listed the top 5 eCommerce personalization examples to help you get started. Let’s get started!
1. Offer Personalized Product Recommendations
Recommending similar products based on customers’ past product purchases or viewing history is an effective strategy that works wonders.
Showing complementary products and apt accessories you can also upsell or cross-sell successfully. This also aids in increasing the average order value.
eCommerce giants such as Amazon and Flipkart use this eCommerce personalization tactic to their benefit in an efficacious manner.
A research carried out by Barilliance suggests that showing relevant product recommendations accounts for 31 percent of eCommerce revenues.
2. Periodic Promotions & Discount Offers
Customers cannot resist promotional offers and discounted products. Create offers and discounts on products your customers browse regularly and see the magic unleash.
This can be done in two ways- either you can leverage mobile pop-up notifications or send periodic emails to attract customers.
If you do not have a pop-up functionality, fret not! You can make the most of the ‘Popup Anything- A Marketing Popup’ plugin that is touted to convert and monetize your website traffic.
WordPress Popup Plugin features a lightbox popup, floating bars, page-level targeting option, exit-intent detection, and custom link creation functionality.
More Features of Popup Anything
- Different popup options – scroll up & down, bar, push notification, slide-in, inactivity, and Adblocker popup.
- 9 positions for popups.
- 7 stunning effects for better conversion.
- Insert different types of content including HTML, images, and shortcodes.
3. Displaying Products Based Demographics
You can customize your messaging and create campaigns that resonate with your customers in specific locations.
This is a very useful eCommerce personalization tactic that does the trick, especially for brick and mortar shops that also have online stores.
This not only boosts online sales but also encourages customers to visit your online store.
4. Integration of user-generated content
Leveraging user-generated content or UGC is a great way to drive customers to make purchases.
This includes sharing videos and photos of the products shared by your customers. Peer-based decision-making has always been prevalent and online shopping is no exception either.
When consumers see photos and videos shared by other customers, they get encouraged to make purchases as they can see the real images of the product as well as product ratings. Skinnydip London saw exemplary success by showcasing images from their customers on their official Instagram page.
5. Use quizzes to ask for feedback
The holy grail of eCommerce personalization involves a lot and this is essentially true when we recommend you to use quizzes to ask for customers’ feedback.
Useful quizzes to get to know your customers’ opinions about your products and their preferences makes them feel valued and heard.
Secondly, it helps you know what products they are looking for and allows you to display the same products to them.
Quizzes are a fun way to engage customers in a questionnaire and by doing it the right way, you can fetch real dividends.
eCommerce personalization can turn out to be an efficacious and money-spinning tactic for your eCommerce store. Many deft marketers are already leveraging it and seeing a mammoth rise in product sales and revenues. Do not miss to read The 6 Proven WooCommerce Optimization Ways To Boost Sales.
The biggest of brands chalk out a detailed plan before implementation and hence one of the key takeaways is to know your business in and out including the size of your customer base and products.
Hope you found the post informative. Stay tuned for more useful content.
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