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Top 7 Content Marketing Tools and Plugins For WordPress

The popularity of WordPress amongst bloggers and businesses is known to all and sundry. And if you want to make the most of this phenomenal CMS called WordPress, you must certainly consider using WordPress marketing plugins or content marketing tools. 

Why Do You Need Content Marketing Tools?

So, the big question is why do you need content marketing tools in the first place when you are happy with what you already have?

Content marketing or content strategy tools help you enhance the overall quality of your content whilst streamlining the overall strategy. This saves you precious time and money & increases productivity. In other words, you can channel your energy and resources and head in the right direction. From discovering new topics or subjects to write on to understanding your target audience’s persona, there is a lot you can do with these tools. 

The good news is that there is no dearth of WordPress marketing plugins out there; however, in this post, we are going to go through the best of them. 

Below are listed the 7 best content marketing tools you must have in your arsenal. 

Let’s get started.

1. Edit Flow

Edit Flow

Creating useful and engaging content calls for a perfect editorial workflow. By following a good workflow you can perform a multitude of tasks with sheer ease. 

Whether it is adding custom post statuses, managing an editorial calendar, or leaving editorial comments; Edit Flow must be your pick. 

It is one of the most sought-after blog marketing tools that work wonders, particularly with multi-author blog websites.
Also check, Calendar Popup Plugins for Your Professional WordPress Website

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WP Featured Content and Slider have been ruling the roost for a while now. It is exceptionally feature-rich and allows you to display featured content using grids and sliders. 

This WordPress content slider plugin comes with 3 beautiful layouts, a fully responsive touch-based slider, more than 20 slider & grid designs, and a drag & drop post-order change feature. 

WP Featured Content and Slider 

It offers seamless integration with all major and popular page builders including DIVI, Gutenberg, VC Composer, Beaver, and Elementor.  Here, you might like to read more about Best Drag and Drop Page Builders for WordPress Websites in 2022

That’s not it! You can also include or exclude categories or posts depending on your needs and also display posts in various categories. Adjust slider autoplay and speed interval according to your preferences in just a few seconds. You can use WordPress plugins to enhance the functionality of your WordPress website while also keeping it safe and secure by providing Essential Plugin.

There is also a custom CSS editor and the plugin is 100% multi-lingual. 

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3. MonsterInsights 


MonsterInsights happens to be the best content strategy tool you’d find out there. it enables you to connect your WordPress website with Google Analytics and access website traffic reports, see top referral sources, and the most profitable pages. 

The best part of using this marvelous content marketing tool is the easy tracking of user engagement. By accessing this feature, you can spot potential loopholes in your content marketing strategy and improve it to get better traction. Also read about Email Marketing Funnel: What it is and how to create one that’s effective?

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4. Ahrefs 


Wanna find out what your competitors are up to and the reasons why they are ranking better than you?

Ahrefs is your go-to tool that comes equipped with a keyword explorer and myriads of content research tools. Leverage these tools to discover what kind of content you must have on your website with these keywords. Besides, it has a robust crawler that monitors the internet and makes backlinks tracking a cinch. 

You can also track competitor backlinks and paid advertising keywords. 

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It is no exaggeration that Grammarly is the backbone of every blogger. 

This is one of the best content marketing tools you just cannot do without. It works seamlessly fantastic on the WordPress typing area as well as on all browsers including Firefox, Chrome, and Edge to name a few. 

Use Grammarly to spot grammatical errors, typos, and contextual errors. 

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Automate your social media profiles and connect IFTTT with a number of popular web services including WordPress. This wonderful WordPress marketing plugin also helps connect with all major social media platforms. 

Gone are the days when you had to manually share your latest WordPress posts on social media. This content marketing tool not only allows you to automate social media sharing but also encourages retweets and much more. 

Don’t miss out to read our blog about 5 Exclusive Social Proof Strategies That Work Like Magnetic Marketing

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7. OptinMonster


Website abandonment is a pain point for all businesses and you want to reduce it as much as you can by converting abandoning customers into loyal customers or subscribers. 

OptinMonster allows you to connect it with your email marketing tool or customer relationship management software. Reduce the bounce rate of your website effortlessly and enhance the conversion rate of your business website. Don’t miss to read about Tips to Create an Engaging WordPress Call to Action.

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Content marketing requires a holistically strategic approach and when you use these tools you can relieve yourself from quite a few cumbersome and mundane tasks. Hope the post made for a good read. 

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